Each business card commonly has one mainline, the company name. The remaining text is the body copy. Standard business card mainline text size is 12 point on all block type and 18 point on all script type. If point size chosen is too large to accommodate a mainline, the next smallest size to fit the line length will be used. Point sizes are available from 5 point to 72 point.
All graphics shown in the catalog have an identifying graphic number. This number will be noted on each Design Idea. Please refer to the Graphic Selection for a full display of catalog logos.
Each product that is a Design Idea will have a description that begins by listing the coordinating Design Idea Number. Some Design Ideas may have custom service charges that apply.
The ink colors on each product are identified with a color name or PMS number. PMS inks have custom service charges which apply. Color of stock may affect ink color. For color choices, please refer to our Ink Color Selection.
Each product has a description that identifies the Typestyles used in the sample. For typestyle choices, please refer to our Font Library.
Custom services are indicated on each product. Additional charges may apply. For a detailed explanation of our custom services, please refer to our Pricing Instructions.
The line numbers identify the lines in a Design Idea. When ordering, please use these numbers for reference.
The body copy refers to all text other than the mainline. Standard business card body copy text size is 8 point on all block type and 12 point on all script type.
When using Script, upper/lower case is strongly suggested. All caps are very difficult to read.